Capitalist crusader.

Radiologist Dr. Alex Oshmyansky sent a cold email to billionaire Mark Cuban with a idea to dismantle the opaque US prescription drug market—the result is Thursday’s launch of Mark Cuban Cost Plus Drugs Company (MCCPDC) with a business model to provide generic drugs straight from the manufacturer for out-of-pocket purchase with a transparent markup of 15% across the board. | Kim, Forbes 2022

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