Exciting falsehoods.

They spread faster than boring truths. This call-to-action encourages medical journals to use their power and influence for good, namely to counteract medical misinformation among the medically illiterate (read: almost everyone). It makes the bold suggestion that the resource-rich publishing industry could make a coordinated effort to lead public health campaigns to overwhelm pervasive misinformation by actually targeting audiences outside physician inboxes. | Armstrong, JAMA 2019